Logo Process By Conor Brennan

The first logo made by James was our primary logo for the first semester. As the project progressed, the team agreed that we should further develop on our previous idea. I myself designed the updated logo during semester two using Adobe InDesign. James later animated the logo in AfterEffects. We decided to go with a more modern looking design that used a lot more white space. We went with a more geometric look this time around. The logo is an hourglass to symbolize time. The breaks in the logo are supposed to represent change. There is no sand inside the hourglass to symbolize the fact that people do not know how much time they have left to live.

Original Logo



Updated Logo

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