Project Chronos

Lee Byrne Name: Lee Byrne Age: Hobby/Interest: Running After getting in touch with Lee and asking about his training regime we decided to follow him out to the National Indoor Arena in Snugborough in Dublin. We had been in contact with the arena and organised permission to shoot there with Lee as there was no events on that day. when we arrived we talked through our project, shot list and goals for the video. we wanted to get a short interview from Lee about his Training, ambitions in Running and how he uses his sport to live a fuller and happier life. We really enjoyed shooting in the arena as the staff and facilities were excellent and the main arena hall is very well lit which in turn gave us very good footage to work with in our video.

Subject Profile - Aisling Lynch Name: Aisling Lynch Age: Hobby/Interest: CrossFit Aisling was the first female we had worked with and we were exited to feature her in our project to show the diversity of our featured subjects and add to the target audience of or project. Aisling has a huge passion for Crossfit and Fitness in general. As a result we wanted to visit her in Crossfit Ashbourne where she trains regularly. We interviewed Aisling on how she got into Crossfit and how it affects her life and health in a positive way. we also got some freat B-roll of Aisling in training.

The first logo made by James was our primary logo for the first semester. As the project progressed, the team agreed that we should further develop on our previous idea. I myself designed the updated logo during semester two using Adobe InDesign. James later animated the logo in AfterEffects. We decided to go with a more modern looking design that used a lot more white space. We went with a more geometric look this time around. The logo is an hourglass to symbolize time. The breaks in the logo are supposed to represent change. There is no sand inside the hourglass to symbolize the fact that people do not know how much time they have left to live. Original Logo Updated Logo

Project Chronos engagement  The Figures A long with the easily accessible Instagram came their handy business feature "Insights". Insights allowed us to monitor the behavior of our Instagram and see how well it was doing throughout the course of semester 2. We were able to track and manipulate our uploads depending on when our followers were most active so that we could reach as many people as possible Below you can see the full insights we have collected:  Advertising At first we had an explosive interaction with friends and family reaching out and wishing to collaborate. It was great at first but we noticed a natural decline in the followers and likes ratio. We decided to experiment with Instagram's showcase payment options. James set up a payment option that would last 5 days for 5 euro. This way one of our posts and our profiles was able to appear on over 6,000 individuals Instagram Feed and they had the option to click on it. We decide...

    Instagram Layout Instagram Design & How it works Instagram is designed to allow you to upload photos in a grid form. 3 across and infinite amount downwards. Knowing this we decided to use it to our advantage. Instagram allows you to post multiple photos in a connected frame to create a big picture to your viewing pleasure. By doing this we were able to create an aesthetically appealing experience for the content viewer. Our options We had many options to come up with depending on our design. Originally we wanted it to be a black background with white text but after trial and error we discovered the black to be very discomforting and negative for our positive outlook on the project. We decided to use the instagram's white HEX code as the spacers between each person/character showcased. This allowed us to work with more white space and use it to our advantage so that someone viewing our instagram is given the choice and pleasure of scrolling along our page.

      Instagram Logo Social Media Platform Originally we were going to start with creating a short film dedicated to motivating people to do more in life. We brainstormed for weeks the correct way to show off our film and story and in the end Ian Maher came up with the idea to use Social Media as an outlet for our creative process. He devised a plan to show off multiple mediums of creative media such as Photography, Design and Film as well as show off our skill of digital media management and advertising. Why Instagram? Instagram is a perfect platform for our Idea. It mixes Typography, Design, Film and photography into a grid-like platform. We decided Instagram would be our ideal platform as it was something all of us was aware of and we were confident in using Instagram to its fullest extent.